Consumer Feature Icons

The Toro Company

ILLUSTRATION | CONCEPT DESIGN

BRIEF

While an International Graphic Design intern at The Toro Company, I had the opportunity to develop a variety of mower and hand-held product feature icons to implement into the 2021 Consumer Materials. These included catalogs, brochures, sell sheets, and other product displays. 

What started as competitive research turned into an opportunity to move The Toro Company’s marketing strategy forward as we implemented familiar, yet unique, illustrated icons to represent well-known features within the brand.